FAQ’s

Have any questions for us? Here’s a list of common Q&A’s for those who are eager to succeed but just have a few questions before they Contact Us!
What exactly is it that you do? Why don’t you have a list of services?

We help you do better. You tell us where you want to be. We audit where you are. We research what you do and who it matters to. Then we work together to meet your goals. Sometimes we manage execution in full, sometimes we partner with an in-house team, and sometimes we coach teams and provide comprehensive training as needed.

If we wanted a service page for every single thing we’ve ever done to help our clients do better, we’d never stop writing content.

Will you manage our social media? Will you tweet for us? We need someone to manage our social accounts, do you do that?

Yes, we can manage your Facebook, Twitter, Instagram, etc, accounts for you! We discover content to post, write and schedule posts, retweet, and provide reporting. We’ll also engage with your audience by responding to positive sentiment comments, liking tweets, etc.

I don't know how much to budget for this. Can you tell me what we need and how much it will cost?

We typically ask all of our potential clients: “how much money do you have set aside for this project?”

The purpose of this question is to give us an understanding of whether or not we can realistically help you, or if we need to recommend a different company to meet your needs.

If you cannot tell us “how much money you have set aside” we will provide an estimated range for you to review before moving into a proposal stage.

I need links. How many links can you build me in the next month?

Sigh. If this is your line of questioning, we are probably not a good fit for you. Link building is an Olympic marathon, not a sprint. There is a lot more to link building than just links! An important question that we ask in response is typically: “Can you please send us a few examples of the high quality content you have prepared that you need links built to?”

What sets you apart from other agencies?

Prices. Our prices are dramatically lower compared to other marketing agencies. But that doesn't mean we provide less. This means we're able to provide more with less. We provide high quality services in a very efficient manner. Meaning you're getting the same amount of quality of work but for a lot less.

Prior to commencing any work with a partner, we make sure that our goals and missions align. We provide an entire marketing plan, contingency plan, and goals for the first month and so on of working together.

What exactly is Digital Marketing as opposed to Regular Marketing?

Digital marketing is pretty much anything that’s online or web-based: PPC, SEO, email, web design, etc. Traditional marketing is still seen as those offline marketing activities: print, direct mail, radio, TV, etc.

The two types are definitely converging, but many agencies may only offer one or the other.

What’s it like working with an Agency?

This is obviously different based on the Agency you’re working with. At a lot of marketing companies you’ll be given an Account Manager who will be your single point of contact.

We’re a little different in that we’re small, so the people who you work with and communicate with will be the same people actually doing the work as well.

What Social Media should I be doing?

This is a biggie. People want to know what the social media secret sauce is. The truth is, I don’t have it, and neither do the droves of social media experts, thought leaders, and influencers.

Your social media strategy needs to align with your business strategy, and until I understand that better I can’t tell you how to do social media.

Do you want to focus on customer service? Content marketing? Lead generation?

Like any marketing undertaking, your social media goals should align with your business goals.

Do I need SEO?

It depends what “kind” of SEO we’re talking about. As I’ve written about before, traditional SEO (on/off page optimization, linkbuilding, etc.) has evolved to also include SOCO SEO – Social and Content.

The new SEO includes the traditional optimization and linkbuilding tactics, as well as fresh, valuable, and shareable Content, as well as the marketing of your brand and content using Social Media.

I tried Google AdWords but it was a waste of money, could you do better?

This is always a loaded question. To get the best results from PPC/SEM or Google AdWords, you need the 3 “E’s”: Expertise, Experience, Effort.

You need the training and expertise, a certain amount of experience, and a lot of time and effort to be able to produce successful PPC results. Most businesses that fail with PPC usually lack in at least two of these things.

How do you get a lot of Twitter followers?

Again this is something where there is no secret sauce. It’s about writing and curating valuable content, being a strategic follower, and building relationships.

How often should I update my website?

For 99% of companies, their website is their top salesperson. It’s where prospects go for more information on your company, to learn more about your products and services, to contact your company, and possibly to make a purchase.

And just like you invest a lot in your top salesperson, you should also invest in keeping your website (and it’s content) in tip-top-highly-converting-shape.